Seven Color Process
While materials, text, and label size all play a role in the look and feel of a label, there’s one factor that can make or break your label: color. Digital printing uses four colors, CMYK – Cyan, Magenta, Yellow, and Black (Key). These colors, along with the addition of Violet, and Orange or Green, combine to create a 7-color process that not only allows us to achieve 98 percent of Pantone spectrum, it also enables us to print the Extended Gamut.
What makes full-color label printing so beneficial? If you want to make your labels ‘pop’ off the shelves, color is a great way to start. The 7-color process allows you to work with exactly the colors your design needs while still maintaining your branding style and tone. The right color combination can set your product apart from the competition, so it’s important to make sure that your options aren’t limited.
No matter which industry you’re in, you need to make sure your colors are right. The New Label has the tools and expertise to make sure your 7-color process labels are perfect for your products.

Choose The New Label
When you work with The New Label, you deal with a digital printing company that can offer a variety of key benefits. We have a variety of materials, printing techniques, and finishing capabilities that you can use to enhance and protect the colors in your design.
Another benefit of choosing The New Label is that we’ll work with you every step of the way to make sure your labels get the treatment they deserve. You know your products and we know full-color printing, so we’ll guide you through the process to make sure every aspect of your labels is considered. We even provide low-cost label proofs so that you can see the results before you commit to a full order.
Why Choose The New Label

Tools & Expertise
We have the expertise and tools you need to develop your die cut labels. Whether you need help choosing the right label material, choosing the right custom shapes, or understanding how to apply die cut roll labels to your packaging, our customer service team is here to help.

Our Partners
When you partner with us to create your label, this is what you can expect:
- A network of experienced designers
- No minimum order size
- Variety of materials and adhesives
- Fast turnarounds
- Small run labels available
- Excellent service from start to delivery

Design
You can expect a productive working partnership when you team up with The New Label, and we’ll keep the process as simple as possible. Don’t worry, we’ll be there to provide as much guidance as you need throughout the entire process.